Why fal.ai?
modelBridge is built on the best generative media platform available today.
fal.ai is where the models are — where they launch first, where they run fastest, and where the biggest companies in creative technology already depend on them for production work. That’s why we chose it as our foundation.
The numbers
Section titled “The numbers”Sequoia, a16z, Kleiner Perkins, Nvidia, Salesforce Ventures, Shopify Ventures.
Named among the world’s most promising AI companies — two years running. Read more
Production infrastructure at scale — 99.99%+ uptime.
One of the highest-valued AI infrastructure companies in the world.
Adobe builds on fal.ai. Canva builds on fal.ai. Shopify and Perplexity build on fal.ai. This is not a startup that might disappear — it’s the infrastructure layer that major companies trust with production AI workloads. Independent data backs this up: in Brex’s Spring 2026 benchmark — ranking the fastest-growing software vendors by real spending across over 35,000 customers — fal.ai came in #1 of all 25, ahead of names like Vercel and OpenRouter. Read more
Where the models launch first
Section titled “Where the models launch first”fal.ai hosts a vast catalog of models across image, video, and audio — from open-source research labs and commercial providers like OpenAI, Google, and Kuaishou.
What sets it apart: models launch on fal.ai first. When Kling 3.0 shipped with multi-shot storyboarding and native audio, it was available on fal.ai on day zero — before any other platform. FLUX.2 launched the same way. So did Sora 2 and Veo.
modelBridge monitors the catalog around the clock. When a new model appears on fal.ai, it shows up in your search within minutes. No plugin update, no configuration. The model you need next month is already on its way.
What this means inside Premiere
Section titled “What this means inside Premiere”You don’t interact with fal.ai directly. You don’t need an API key tutorial, a terminal, or a notebook. modelBridge handles all of that.
What you get:
- Every model, one interface. Whether it’s FLUX for images, Kling for video, or ElevenLabs for voice — the same panel, the same workflow, the same timeline integration.
- Results on your timeline. Generated media goes straight to your sequence. No export, no import, no file management.
- Cost before you generate. modelBridge calculates what each generation will cost based on your exact settings — duration, resolution, audio — before you click Generate. You pay fal.ai directly at their published rates with your own API key. No markup, no bundled credits, no margin. See Costs & Pricing.
Built for the long term
Section titled “Built for the long term”fal.ai doesn’t make models — they make every model accessible. Their position gets stronger as the ecosystem grows: more providers, more models, more capabilities, all through the same platform.
That’s exactly the kind of foundation you want under a professional tool:
- ~10 new models per week appear in your search automatically
- Faster infrastructure means faster generations — sub-100ms inference is already in production for some model types
- New capabilities like multimodal generation and model fine-tuning extend what’s possible from your timeline
- After Effects integration will unlock additional categories — including 3D generation — that don’t fit the Premiere Pro timeline today
The plugin you install today is more capable next month.